Thanks to the courtesy of Perrine Crampton I was able to attend Citrix Synergy in Anaheim as I wrote before in my blog about the Lunch Table Tech Chats. So today the conference started with a keynote.
This keynote was even more special then before as it’s the last keynote the current CEO Mark Templeton will give as he’s resigning this year as CEO of Citrix. This will be big miss for Citrix as Mark T has shown us he’s able to enable talent without loosing its companies DNA. Even Sanjay Spoonen (GM EUC @VMware) added his thoughts on twitter:
Basically Citrix did the following announcements:
- Citrix Receiver X1 (including branding and customization)
- Citrix Advances Innovation in Business Mobility
- Citrix Announces Workspace Services, Cloud-based Platform for DaaS, Virtual App Delivery and Mobility
- Citrix ShareFile Secures Files for Today’s Mobile Workspaces
- Citrix and Cisco Join Forces to Power Mobile Workspaces
- Quest and Citrix Collaborate to Deliver DaaS for Business
- Citrix Unveils Latest XenMobile Release and Technology Preview of New Mobile Productivity Apps
- Citrix Introduces Industry’s Most Comprehensive Mobile Workspace Solution
- Citrix XenApp and XenDesktop Extend Lead in Mobile Workspaces
- Citrix Unveils NetScaler MobileStream Technology
Especially the DaaS play with Microsoft is a very interesting move as I’ve seen questions on twitter asking about the desktop SPLA issues and maybe even a bold #FixVDA hashtag. The weird thing is that I was under the impression that the desktop should be legacy and Mobility should be the new VDI, that’s not what this announcement says to me as for me it says: Sure, we know you’ll have native apps but why bother with the commodities and make sure you can focus on the important components: data and apps.
Keeping this in mind my personal opinion is that this is a great strategy, by automating and orchestrating the commodities you will have more time to get those pesky apps running (or you can call Remko Weijnen too).
The other small big thing of the day for me was the introduction of more Worx* apps from the mobility suite, if you’re going to offer services that are also available on the local device your added value should be really high. Citrix managed to do this with the new Worx apps, the WorxMail client that was demoed was a great example of how small adjustments in an app can lead to high user acceptance and better usability.
And to end this blog in style, I really dig the plans on the Citrix Receiver X1 where I can rebrand the receiver to our company style. I guess Citrix made a lot people happy by introducing this new receiver.
Oh and ending in style means a selfie too, here Ingmar Verheij, Wilco van Bragt, Barry Schiffer and myself are waiting to get the keynote started.
Next on schedule will be a second keynote with hopefully more announcements, there’s the Lunch Table Tech Chats and a day packed with meetings and sessions so time to get started and I will post an update asap.
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